Listening to new parents
One thing all parents know is that nothing about parenting is exactly what you expected. So to better support and understand today’s new parents, we started at the beginning: we listened.
Better understanding your challenges
We’ve been good at imparting our 150 years of science backed knowledge. And know it is time for us to make space for all the parents who have been experiencing the blips, the burps, the spills, the smiles – and everything in between.
There's a word for that!
When it’s been so long since you read a newspaper, watched TV or scrolled through social media that you’re unaware of what’s happening in the outside world.
When you’re afraid to admit you’re struggling out of fear of judgement or abandonment.
When you’re dying for a vacation away from your new baby just so you can catch up on sleep.
When you’re so focused on feeding, changing and putting your baby to sleep that you forget to take care of your own basic needs.
When you no longer hear your child (or any child, for that matter) crying because they do it so often you’ve become immune to the noise.
When you hide in another room and pretend to sleep so your partner has to deal with the baby.
What new parents call strangers who offer unsolicited thoughts and advice about how you’re raising your child.
When, despite loving your child, you sometimes feel more tearful, overwhelmed and lonely on this new parental journey.
When, as a mother, you can do no right, while papa can do no wrong.
ArticleEmotional Roller Coaster
After all the excitement of planning for the baby picking names, choosing little outfits and packing all the essentials for delivery, most new parents are caught completely off guard by the harsh reality of the full parenting experience. Checklists may cover what supplies to buy and how to baby proof the home, but they don’t tell you how to deal with your feelings or exhaustion when the baby won’t settle or sleep.
There's no wrong answer
How to parent like a pro
Baby on the way / in your arms, and worried you don't have a clue? (No one does, shhh.) Check out our checklists to help you win in every aspect of modern parenting.