Listening to new parents
One thing all parents know is that nothing about parenting is exactly what you expected. So to better support and understand today’s new parents, we started at the beginning: we listened.
Better understanding your challenges
We’ve been good at imparting our 150 years of science backed knowledge. And know it is time for us to make space for all the parents who have been experiencing the blips, the burps, the spills, the smiles – and everything in between.
There's a word for that!
DEFINITION
News Snooze
When it’s been so long since you read a newspaper, watched TV or scrolled through social media that you’re unaware of what’s happening in the outside world.
Parentnoia
When you’re afraid to admit you’re struggling out of fear of judgement or abandonment.
Sleepcation
When you’re dying for a vacation away from your new baby just so you can catch up on sleep.
Parental Load
When you’re so focused on feeding, changing and putting your baby to sleep that you forget to take care of your own basic needs.
Cry-lence
When you no longer hear your child (or any child, for that matter) crying because they do it so often you’ve become immune to the noise.
Hide-and-Sleep
When you hide in another room and pretend to sleep so your partner has to deal with the baby.
Opinionaters
What new parents call strangers who offer unsolicited thoughts and advice about how you’re raising your child.
Wonder Tears
When, despite loving your child, you sometimes feel more tearful, overwhelmed and lonely on this new parental journey.
Mama Drama
When, as a mother, you can do no right, while papa can do no wrong.
Mpi articles
Emotional Roller Coaster
After all the excitement of planning for the baby picking names, choosing little outfits and packing all the essentials for delivery, most new parents are caught completely off guard by the harsh r
3 mins to read
Parenting Guilt
Raising a baby doesn’t come with a handbook, but young parents often feel guilty that they’re lacking the “expert parenting skills” they see around them.
5 mins to read
Feeling lonely in a hyperconnected World?
Bringing a child into the world can foster a deep sense of collaboration between the expecting parents, but once the baby arrives, the realities of
6 mins to read
The Voice of the Village
It is no surprise that childrearing strikes a universal chord with the general public.
5 mins to read
POOL
There's no wrong answer
TOOL
How to parent like a pro
Baby on the way / in your arms, and worried you don't have a clue? (No one does, shhh.) Check out our checklists to help you win in every aspect of modern parenting.
SOCIAL MEDIA
